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The site states the following, "For long range patrol and data capture." We noticed that the web page also stated " For lifting up to 30 tonnes." It also stated " For very heavy vertical lifting. For low-altitude passenger cruising over land. For long-duration data-canvassing in one location. SkyLifter is a company developing a family of new airships that share a single design concept, overcoming the issues. Typically associated with traditional cigar-shaped airships. The fresh design can be scaled in size to service the. Like the omni-directional SkyLifter, to exploit ." The header had Airship as the highest ranking keyword. This keyword was followed by Skylifter, Charles Luffman, and Charles R Luffman which isn't as urgent as Airship. The other words the site uses is airship in development. heavy airlift is also included and might not be understood by search engines.